Every letter of ALPRO represents a value. These values are embedded in the whole organization and are carried out throughout everything we do.

• Ambition:

Entrepreneurship, growth, daring, fun, for people and business.  Alpro has  healthy ambition, we want to grow in a sustainable way. We have ambitious but realistic targets.

• Leadership:

 Alpro wants to maintain its category leadership in the market. We want to drive the market but in a consistent manner. We want to give our people clear leadership.

• Professionalism:

Do the right things and do the things right, in a pragmatic way! Inspire people, develop and coach others.

• Respect:

For our people, our consumers, our customers, our suppliers, the environment etc.

• Ownership:

Passion for initiative, the drive for creative solutions, accountability, identification with the Alpro business etc.