Alpro believes it has some unique skills. We have developed very specific know-how around our core philosophy. To better understand what we do, we can sum up Alpro in 4 points:

• Development of soya food technology.
  
  Alpro has an impressive record in developing soya food technologies that increase productivity while safeguarding the all-important nutritional properties of the soya bean - the very core of our brand. So the requirements of both the industry and the consumers are met at the same time.
• Product development
  
  Alpro soya food products are now available in a wide range of formats that go from organic drinks to fun and tasty desserts. Again, the inherent properties of soya are preserved in every product. This offers the health and taste benefits to people at any time of the day, and for every moment of the day.
• Proven product-expertise
  
  We understand our product thoroughly, and delight in finding new ways for people to enjoy it. This involves both technical aspects and a clear understanding of what will and will not work in the market.
• Consumer knowledge and marketing know how
  
  Since the early products in the 80s, we have been trying out new formats and marketing techniques. This gives us a considerable edge when it comes to launching or re-launching soya-based food products. Targeted campaigns now run in more than 15 different countries.
• European category leader
  
  Our unique focus and the dedication and imagination of our workforce have brought us to the leading position in the European health food segment. Significantly, Alpro soya is also well known as an enjoyable, tasty brand by consumers generally.